Our Methodology
Qualitative Methodology:
As a guide, we employ the following qualitative approaches (but not limited to):
| METHODOLOGY |
TECHNIQUES |
- Focus Groups
- In-Depth Interviews
- Mini-Focus Groups
- Two-Way Focus Groups
- Duelling-Moderator Groups
- Dual-Moderator Groups
- Non/Affinity Groups
- Non/Affinity Interviews
- Ethnographic Observation
- Research Panels
- Convergent Interviewing
- Action Research
- Opinion Leader Research
- Peer Research
|
- Projective Techniques, including Customised
- Photo Sorts
- Product/ Attribute Sorts
- Association Techniques
- Respondent Homework
|
As a guide, we employ the following quantitative techniques (but not limited to):
Quantitative Methodology: All our consultants have psychological credentials, and as such are trained to not only administer but also interpret projective techniques.
| APPROACHES |
METHODOLOGY |
- Ad Hoc Surveys
- Tracking Research
- Research Panels
|
- Computer Assisted Telephone
- Interviews (CATI)
- Field Surveys
- Self-Completion Surveys
- Internet/ Email Surveys
|
| RESEARCH DESIGNS |
STATISTICAL ANALYSIS |
- Pre vs Post Analysis
- Control vs Experimental
- Cells
- Longitudinal Studies
- Rolled Data
|
- Factor Analysis
- Multiple Regression
- Cluster Analyses
- Discriminate Analysis
|
Triangulation:
Understanding through applying both qualitative and quantitative methodologies.
Quality Assurance :
Omnicom Research has accreditation under the Interviewer Quality Control Australia (IQCA) scheme.
