Consumer

 > Consumer

Brand Strategy

Using an established, proven research framework, Omnicom Research works collaboratively with you to guide you through the stages of strategy and brand development.

• New Product Development
• Sensory Research
• Brand Development
• Brand Positioning
• Brand Health
• Brand Strategy
• Packaging Research
• Motivation Research
• Customer Satisfaction & Loyalty

 

Advertising Communications

We have sophisticated research models and procedures (Rossiter-Percy) to develop and evaluate the effectiveness of your advertising communications (TV, Print, Catalogue, Billboard, Publications).

Specifically:

• Ad strategy development
• Ad development
• Ad evaluation
• Ad pre-testing
• Ad tracking