Omnicom Research : Our Methodology

         Our Methodology:

         Qualitative Methodology:
         We employ the following qualitative approaches (but not limited to):

METHODOLOGY

TECHNIQUES

         • Focus Groups
         • In-Depth Interviews
         • Mini-Focus Groups
         • Two-Way Focus Groups
         • Dueling-Moderator Groups
         • Dual-Moderator Groups
         • Non/Affinity Groups
         • Non/Affinity Interviews
         • Ethnographic Observation
         • Research Panels
         • Convergent Interviewing
         • Action Research
         • Opinion Leader Research
         • Peer Research

         • Projective Techniques,
         including Customised
         Photo Sorts
         • Product/ Attribute Sorts
         • Association Techniques
         • Respondent Homework

         All our consultants have psychological credentials, and as such are psychologically
         trained to not only administer but also interpret projective techniques.

         Quantitative Methodology:
         We employ the following quantitative techniques (but not limited to):

APPROACHES	METHODOLOGY
• Ad Hoc Surveys • Tracking Research • Research Panels	• Computer Assisted Telephone Interviews (CATI) • Field Surveys • Self-Completion Surveys • Internet/ Email Surveys
RESEARCH DESIGNS	STATISTICAL ANALYSIS
• Pre vs Post Analysis • Control vs Experimental Cells • Longitudinal Studies • Rolled Data	• Factor Analysis • Multiple Regression • Cluster Analyses • Discriminate Analysis

         Triangulation:

          Understanding through applying both qualitative and quantitative methodologies.

          Quality Assurance :

          OmniCom Research has accreditation under the Interviewer Quality Control
          Australia (IQCA) scheme.