Methodology

 > Methodology

Our Methodology

Qualitative Methodology:
As a guide, we employ the following qualitative approaches (but not limited to):

METHODOLOGY

TECHNIQUES

  • Focus Groups
  • In-Depth Interviews
  • Mini-Focus Groups
  • Two-Way Focus Groups
  • Duelling-Moderator Groups
  • Dual-Moderator Groups
  • Non/Affinity Groups
  • Non/Affinity Interviews
  • Ethnographic Observation
  • Research Panels
  • Convergent Interviewing
  • Action Research
  • Opinion Leader Research
  • Peer Research
  • Projective Techniques, including Customised
  • Photo Sorts
  • Product/ Attribute Sorts
  • Association Techniques
  • Respondent Homework

 

As a guide, we employ the following quantitative techniques (but not limited to):

Quantitative Methodology: All our consultants have psychological credentials, and as such are trained to not only administer but also interpret projective techniques.

 

APPROACHES METHODOLOGY
  • Ad Hoc Surveys
  • Tracking Research
  • Research Panels
  • Computer Assisted Telephone
  • Interviews (CATI)
  • Field Surveys
  • Self-Completion Surveys
  • Internet/ Email Surveys
RESEARCH DESIGNS STATISTICAL ANALYSIS
  • Pre vs Post Analysis
  • Control vs Experimental
  • Cells
  • Longitudinal Studies
  • Rolled Data
  • Factor Analysis
  • Multiple Regression
  • Cluster Analyses
  • Discriminate Analysis

 

Triangulation:

Understanding through applying both qualitative and quantitative methodologies.

 

Quality Assurance :

Omnicom Research has accreditation under the Interviewer Quality Control Australia (IQCA) scheme.