Our Methodology:

         Qualitative Methodology:
         We employ the following qualitative approaches (but not limited to):

 
METHODOLOGY
TECHNIQUES

         • Focus Groups
         • In-Depth Interviews
         • Mini-Focus Groups
         • Two-Way Focus Groups
         • Dueling-Moderator Groups
         • Dual-Moderator Groups
         • Non/Affinity Groups
         • Non/Affinity Interviews
         • Ethnographic Observation
         • Research Panels
         • Convergent Interviewing
         • Action Research
         • Opinion Leader Research
         • Peer Research
         • Projective Techniques,
         including Customised
         Photo Sorts
         • Product/ Attribute Sorts
         • Association Techniques
         • Respondent Homework
 

         All our consultants have psychological credentials, and as such are psychologically
         trained to not only administer but also interpret projective techniques.

         Quantitative Methodology:
         We employ the following quantitative techniques (but not limited to):

 
APPROACHES
METHODOLOGY

         • Ad Hoc Surveys
         • Tracking Research
         • Research Panels

         • Computer Assisted Telephone            Interviews (CATI)
         • Field Surveys
         • Self-Completion Surveys
         • Internet/ Email Surveys
RESEARCH DESIGNS
STATISTICAL ANALYSIS

         • Pre vs Post Analysis
         • Control vs Experimental
         Cells
         • Longitudinal Studies
         • Rolled Data
         • Factor Analysis
         • Multiple Regression
         • Cluster Analyses
         • Discriminate Analysis
 

         Triangulation:

          Understanding through applying both qualitative and quantitative methodologies.

          Quality Assurance :

          OmniCom Research has accreditation under the Interviewer Quality Control Australia (IQCA)
          scheme.

         




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