Brand Strategy:                   Using an established research framework that has been effectively applied across                   multiple settings, OmniCom Research works collaboratively with clients to guide                   them through the stages of strategy and brand development.                   • New Product Development                   • Sensory Research                   • Brand Development                   • Brand Positioning                   • Brand Health                   • Brand Strategy                   • Packaging Research                   • Motivation Research                   • Customer Satisfaction & Loyalty                   Advertising Communications:                   We have sophisticated research models and procedures (Rossiter-Percy) to                   develop and evaluate the effectiveness of your advertising communications                   (TV, Print, Catalogue, Billboard, Publications).                   Specifically:                   • Ad strategy development                   • Ad development                   • Ad evaluation                   • Ad pre-testing                   • Ad tracking                   Close Window